Data Platform

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• Get started with ODP
• Overview of data in ODP
• Track customers in ODP
• Standard event definitions
• Integrate your ecommerce data
• Create promotional newsletters/campaigns

• 2024 Optimizely Data Platform release notes
• 2023 Optimizely Data Platform release notes
• 2022 Optimizely Data Platform release notes

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• Manage user roles and permissions
• Manage time zone and currency symbol
• Create data views with scopes
• Manage PII in ODP
• Create custom fields
• Use the Activity Log

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• Overview of customer identity and resolution
• Analyze customer lifecycles
• Prevent churn and win back customers
• Manage customer profiles
• Export customer profiles
• Create standard segments

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• Regional availability of integrations in ODP
• Integrate 6sense
• Integrate Adobe Ads
• Integrate Amplitude Audience Sync
• Integrate the API and ODP channels
• Integrate Braze

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• Personalize email content
• Recommend products
• Manage behaviors
• Manage filters
• Configure content shield filter
• Filter dynamic grid content

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• Interpret metrics on company overview page
• View ODP insights and observations
• Manage predicted time until next order report
• Understand order likelihood and days until next order report filters
• Manage product opportunities reports
• Use custom reports

• Implicit and explicit marketing consent
• Understand SMS consent and compliance
• Process GDPR and CCPA requests
• Apple’s Mail Privacy Protection affect on ODP

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• Use mobile and desktop views
• Expand a test audience
• Campaign setup basics
• Configure campaign enrollment
• A/B test campaign touchpoints
• Collect SMS subscribers using a web modal

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• Measure cross-campaign performance
• Measure performance for an individual campaign
• Manage campaign attribution reports
• View touchpoint summary report
• Filter campaigns
• Campaign metrics

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• Design email content
• Manage templates for campaigns
• Manage web embeds
• Manage SMS content
• Manage pop-up modals and forms
• Create app push notifications

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• Lifecycle marketing campaigns
• Use campaign recipes
• Customer appreciation & offer
• Holiday recipes
• Subscription recipes with ReCharge
• Browse abandonment campaign

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• Gmail and Yahoo email sender requirements
• Link branding for email campaigns
• Get ready to send emails
• Confirm your sending domain
• Authenticate your sending domain
• Create your sender profile

• Get started  
• Account settings  
• Company products and reports  
• Customers  
• Compliance and consent  
• Integrations