Agents in the Agent Directory

Optimizely Opal works automatically to help you improve and streamline your workflows. Agents enhance these core capabilities by handling specialized tasks like summarizing content, generating marketing emails, and analyzing data.

These agents are available in every Opal instance. Click an agent's name to see what it does, when to use it, and how to configure it for your needs. You cannot update the ID of agents in the Agent Directory. 

See Optimizely Academy's videos on Meet the Agents to learn more about the agents.

Strategy and planning

• Description – Provides a complex and thorough review of competitive intelligence and market research on competitors, focusing on data from the past seven days.
• Challenge – Gaining deep, timely competitive intelligence and identifying actionable next steps from vast amounts of data is overwhelming and resource-intensive.
• Value – Timely insights, proactive strategy, competitive edge.

• Description – Scans your competitors' websites, captures screenshots, and delivers an actionable report with recommended changes to outperform competitors so you can easily see what is working in your market and how to stay ahead.
• Challenge –  You need to understand what your competitors are doing, identify effective strategies in the market, and find ways to stay ahead.
• Value –  You can easily see what is working in your market and get clear guidance on how to outperform your competitors.

• Description – Crafts engaging headlines, body text, and calls-to-action that align with LinkedIn's professional audience and ad specifications, optimizing for B2B outreach.
• Challenge – Manually crafting engaging and compliant LinkedIn InMail copy for B2B outreach can be time-consuming and difficult. 
• Value – Streamlines the content creation process, saving time and resources.

• Description – Builds and configures product promotions, seamlessly handling the assignment of products and variants and the application of specific promotion types. 
• Challenge – Commerce teams face manual configuration, slow campaign launches, and a lengthy promotional lifecycle.
• Value – Launch targeted campaigns faster, reduces manual configuration, and accelerates the entire promotional lifecycle from idea to execution.

Content creation

• Description – Helps accelerate the creation of high-quality blog content.
• Challenge – Creating high-quality blog content, including headlines, introductions, body paragraphs, and conclusions, can be a time-consuming and resource-intensive process.
• Value – Accelerates the content creation workflow, letting you produce high-quality blog posts faster.

• Description – Creates high-quality briefs that are on-format.
• Challenge – Developing high-quality, standardized campaign briefs is a manual and inconsistent process, slowing down campaign planning.
• Value – Faster planning, standardization, improved brief quality.

• Description – Helps you repurpose core content by reformatting, rephrasing, and optimizing it for specific platforms such as social media, email, or web pages.
• Challenge – Repurposing core content for various platforms while maintaining brand voice and adhering to channel-specific best practices can be a complex and time-consuming process.
• Value – Maximized content reuse, consistent brand voice, and improved audience engagement across diverse channels.

• Description – Analyzes URLs or images to build best-practice Content Management System (CMS) (SaaS) content models.
• Challenge – Collating and creating content models that utilize the latest product features is a complex and time-consuming task.
• Value – Faster development when creating new or adding features to existing content types.

• Description – Identifies, sorts by last edit date, and helps resolve duplicate and outdated content (in terms of content guidelines as reference) across a website in Content Management System (CMS) SaaS to improve Search Engine Optimization (SEO) performance, site credibility, compliance, and content maintenance efficiency. 
• Challenge –  Identifying which content on your website is outdated, underperforming, or no longer relevant is difficult. This can lead to a stale user experience, decreased search engine visibility, and inefficient content management.
• Value – Helps you maintain a fresh, engaging, and high-performing website with minimal effort.

• Description – Summarizes lengthy documents and PDFs, extracting key points from complex content.
• Challenge – Reviewing lengthy documents and extracting critical insights is time-consuming and slows down decision-making.
• Value – Faster understanding, streamlined reviews, informed decisions.

• Description – Converts existing content to a different language, taking into account cultural, company, and grammatical differences.
• Challenge – Translating content and PDFs into multiple languages while maintaining cultural and company-specific nuances is a complex and costly endeavor.
• Value – Global reach, accurate communication, streamlined efforts.

• Description – Creates high-performing marketing emails with a provided overview, target audience, and call-to-action (CTA).
• Challenge – Crafting marketing emails that consistently capture attention, drive engagement, and convert readers requires significant time, creativity, and expertise.
• Value – Engaging content, higher conversions, measurable impact.

• Description – Retrieves and translates the full content (body, subject, preview, and alt-texts) of a specific email in Optimizely Campaign, ensuring accuracy, cultural relevance, and consistent brand voice. 
• Challenge – The process of manually translating email content and ensuring accuracy, cultural relevance, and consistent brand voice across multiple languages can be time-consuming, prone to errors, and difficult to manage for large-scale campaigns.
• Value – You save significant time and effort by automating the translation process, ensuring that all email components maintain accuracy, cultural relevance, and a consistent brand voice. 

• Description – Analyzes provided newsletter content in Optimizely Campaign to give structured feedback and detailed recommendations for improvement. 
• Challenge – Identifying specific areas for improvement, ensuring brand consistency, and generating data-driven A/B testing ideas can be difficult, leading to suboptimal campaign performance.
• Value – You gain actionable insights to enhance your email campaigns, leading to improved engagement and conversion rates. 

• Description – Analyzes existing content to generate contextually relevant, Generative Engine Optimization (GEO)-optimized Frequently Asked Questions (FAQs).
• Challenge – Efficiently creating and maintaining a comprehensive and up-to-date FAQ section can be difficult. Manually identifying common user questions, drafting clear answers, and keeping them current with product or service changes can be a time-consuming and resource-intensive process.
• Value – Saves significant time and effort in content creation, letting you quickly build or update your FAQ section.

• Description – Writes a compelling and newsworthy press release.
• Challenge – Writing compelling and newsworthy press releases that capture media attention is a specialized and time-consuming task.
• Value – Time saved, consistent messaging, media attention.

• Description – Creates QR codes for various purposes.
• Challenge – Manually generating and managing QR codes for various marketing materials can be inefficient and prone to errors.
• Value – Enhanced engagement, tracking, and marketing efficiency.

• Description – Takes a source document or text and extract important quotes.
• Challenge – Manually sifting through long documents to extract the most important and relevant quotes is inefficient and time-consuming.
• Value – Time saved, efficient content creation.

• Description – Analyzes provided email content from Optimizely Campaign to create three highly effective pairs of subject lines and preview texts (focusing on urgency, curiosity, and benefit). 
• Challenge – Crafting compelling subject lines and preview texts for email campaigns that effectively capture audience attention, drive open rates, and adhere to character limits often requires significant brainstorming, understanding of psychological triggers (urgency, curiosity, benefit), and a clear marketing rationale, which can be a time-consuming and challenging task for marketers.
• Value – You can quickly obtain a variety of high-performing subject line and preview text options, saving significant time in content creation.

• Description – Simplifies the creation of UTM parameters (tags added to the end of a URL to help track the source, medium, and name of a marketing campaign in website analytics). 
• Challenge – Manually creating and ensuring the correctness of UTM parameters for campaign tracking can be complex and prone to errors.
• Value – Ensures accurate attribution tracking, improves data quality, and simplifies campaign analysis.

• Description – Generates personalized email copy for follow-ups to a webinar.
• Challenge – Crafting personalized and effective follow-up emails after webinars is a repetitive and time-consuming task.
• Value – Enhanced engagement, personalized communication.

Website optimization

• Description – Provides insights into Google Analytics (GA) data, covering key metrics, traffic sources, and top-performing pages
• Challenge – Manually pulling multiple reports to understand traffic trends, user behavior, and conversion performance is difficult.
• Value – Presents insights in an executive-ready format, enabling data-driven decision-making.

• Description – Audits any web page for AI search readiness. 
• Challenge – Manually conducting comprehensive audits, obtaining actionable insights, and prioritized plans for AI search readiness is complex and time-consuming.
• Value – This agent improves your visibility in AI-powered search engines and is best for quick, repeatable GEO checks across any page type.

• Description – Audits webpages for large language model (LLM) discoverability, retrievability, and understandability to deliver actionable recommendations to optimize content for generative search.
• Challenge – Understanding how to optimize your website for citations across major AI platforms (ChatGPT, Google AI Overviews, Perplexity, Claude) is difficult.
• Value – Less guessing, more insight and actionable improvements you can make today to improve AI visibility.

• Description – Lets you enhance your content's visibility and (LLM) discoverability by automatically identifying opportunities for structured data markup.
• Challenge – Ensuring that GEO-specific content is correctly structured with schema markup can be complex, often leading to under-optimized local search performance and missed opportunities for rich search results.
• Value – Optimizing your GEO-schema can improve your visibility in local search results, increase the chances of appearing in rich snippets, and drive more relevant local traffic to your business.

• Description – Researches keywords for a given topic that would maximize content visibility and search traffic rankings.
• Challenge – Identifying the most effective keywords to maximize content visibility and search traffic requires extensive research and analysis.
• Value – Improved SEO, increased visibility, higher rankings.

• Description – Analyzes competitive citation performance for any topic using Profound's AI search tracking data.
• Challenge – Identifying citation gaps and determining blog topics to prioritize based on AI citation performance against competitors across platforms like Perplexity, ChatGPT, and Google AI is difficult.
• Value – Makes it easy to identify citation gaps and determine blog topics to prioritize, helping to improve content strategy and visibility in AI-powered search.

• Description – Evaluates existing SEO properties, identifies optimization opportunities, recommends improvements, and upon your approval, creates or updates SEO metadata fields in your CMS (SaaS) instance.
• Challenge – Manually identifying and optimizing SEO metadata across various CMS (SaaS) content can be time-consuming and prone to errors, leading to missed opportunities for improved search engine visibility.
• Value – By leveraging the recommendations created by Opal, you can enhance your content's search engine performance, improve click-through rates, and ultimately drive more organic traffic to your digital experiences.

• Description – Evaluates a URL for existing SEO properties, identifies optimization opportunities, and recommends improvements. 
• Challenge – Optimizing SEO metadata for content to improve search engine visibility can be difficult.
• Value – Improved SEO metadata leads to better search engine rankings, increased organic traffic, and a more effective digital presence.

• Description – Helps improve content search engine rankings and organic visibility by analyzing target keywords and competitor content.
• Challenge – Manually analyzing webpages, target keywords, and competitor content to identify opportunities for SEO improvement is a complex, time-consuming, and often specialized task.
• Value – By automating the analysis and providing tailored recommendations, the agent helps you significantly improve your content's search engine rankings and organic visibility.

• Description – Checks a URL against the WCAG Accessibility 2.2 Standards and Google Lighthouse.
• Challenge – Manually checking website URLs against WCAG 2.2 accessibility standards and Google Lighthouse is a complex and specialized task.
• Value – Accessibility compliance, improved inclusivity.

End to end testing

• Description – Transforms your raw ideas into a fully-formed test plan, complete with suggested hypotheses, key metrics, identified risks, and critical assumptions.
• Challenge – A poorly planned test has little chance of resulting in learnings. Running quality tests means teams are able to get to more in-depth learnings, faster.
• Value – Easily create an experiment plan that enhances your team's overall testing framework.

• Description – Creates a report on how your Optimizely Experimentation program is performing using top experiment and win rate data. 
• Challenge – Manually compiling a comprehensive overview of your Experimentation program, including win rates, top performers, and key learnings, can be time-consuming and complex.
• Value – Provides a clear, actionable summary of your Experimentation program's performance, letting you quickly identify successful strategies, understand areas for improvement, and communicate the impact of your experiments to stakeholders. 

• Description – Transforms a heatmap image and URL you provide into precise, tailored test ideas.
• Challenge – Creating high-quality test ideas can be difficult.
• Value – Heatmaps provide additional context for Opal to generate tests related to the most impactful parts of your website.

• Description – Answers expert questions about an Optimizely Data Platform (ODP) real-time audience, its purpose, how it overlaps with other audiences to achieve your stated goal, and other general troubleshooting queries.
• Challenge – Understanding how Real-Time Segment (RTS) audiences work in ODP, including identifying existing audiences, summarizing their purpose, understanding audience overlap, explaining RTS expressions, and troubleshooting audience definitions can be difficult.
• Value – Helps you gain a deeper understanding of RTS audiences in ODP, enabling more effective audience management and segmentation.