Optimizely Opal and AI features

Optimizely Opal is an agent orchestration platform that helps you work smarter across Optimizely One. Opal is directly connected to your workflows, fully aware of your brand, and powered by hundreds of tools to assist with marketing and digital tasks. Usage of Opal features incurs credit charges.

In addition to Opal, Optimizely continues to develop various AI and machine learning (ML) features embedded across its product suite. These features do not incur Opal credit charges. For information on the differences between Optimizely Opal and generative AI, see the blog article, Opal vs Regular GenAI: A Deep Dive.

For users on Opti ID, Administrators can turn off all applicable Optimizely Opal and AI features from Admin Center > Settings > Generative AI. Users who are not on Opti ID are not eligible for Optimizely Opal and must refer to each product's included AI feature for instructions on how to turn it off. 

For a full list of Optimizely Opal and included AI and ML features for specific products, see the following links.

Optimizely Opal

Usage of Opal features incurs credit charges.

Prerequisites

• You must use Opti ID to access Opal.
• You must have generative AI enabled in Optimizely.

Optimizely Opal app

Opal administrators can extend Opal's base capabilities and

• Configure and add pre-built instructions.
• Create custom instructions.
• Add default agents.
• Create custom agents using specialized agents.
• Add system tools.
• Create custom tools.
• Add connector tools to Opal from third-parties through Optimizely Connect Platform (OCP).
• Integrate other platforms.
• View Opal agent usage using Optimizely Reporting. 

Opal users and administrators can

• Chat with Optimizely Opal and view chat history.

Optimizely Analytics

• Chat with Optimizely Opal.
• Interpret and summarize the data in your explorations.
• Generate explorations using natural language.

Campaign

• Chat with Optimizely Opal.
• Translate the full content (body, subject, preview, and alt-texts) of a specific email using the Email Content Translation agent.
• Send Opal newsletter content from Optimizely Campaign to get structured feedback and detailed recommendations for improvement using the Email Optimization agent.
• Create three highly effective pairs of subject lines and preview texts (focusing on urgency, curiosity, and benefit) using the Subject & Preview Text Ideation agent.

Collaboration

• Use Opal to write experimentation plans and suggest hypotheses and variations.
• Use AI to refine variations and written briefs.

Commerce Connect

• Chat with Optimizely Opal.
• Translate individual products and variants.
• Bulk translate catalog content.
• Build and configure product promotions using the Product Promotion agent.

Configured Commerce

• Chat with Optimizely Opal.
• Map job step fields with Optimizely Opal.

Content Marketing Platform

• Chat with Optimizely Opal.
• Generate AI content for a task.
• Get writing assistance.
• Translate content into a locale using the omnichannel editor.
• Use AI campaign kits to create campaigns.

Content Management System (PaaS)

• Optimizely Opal Chat for CMS 12.

Content Management System (SaaS)

• Chat with Opal for CMS (SaaS).
• Create content models automatically by having Opal analyze URLs or images using the Content Model Creation agent.
• Identify, sort by last edit date, and help resolve duplicate and outdated content (in terms of content guidelines as reference) across a website in CMS (SaaS) using the Content Refresh Analysis agent.
• Enhance your CMS (SaaS) content's visibility and (LLM) discoverability by automatically identifying opportunities for structured data markup with the GEO Schema Optimization agent.
• Evaluate existing SEO properties, identify optimization opportunities, recommend improvements, and upon your approval, create or update SEO metadata fields in your CMS (SaaS) instance with the SEO Metadata Implementation agent.

Content Recommendations

• Use the system tools to retrieve the highest-performing content items, gather performance metrics for the most engaging topics, and analyze the performance of the recommendation widget.

Feature Experimentation

• Chat with Optimizely Opal.
• Brainstorm ideas for flag variables.
• Brainstorm ideas for flag variations.
• Summarize experiment results.
• Get test ideas.
• Review your A/B test configuration and receive recommended changes to maximize your odds of reaching statistical significance using the Experiment Review Agent.
• Create a report on how your Feature Experimentation program is performing using top experiment and win rate data with the Experimentation Program Overview agent.

Opti ID Admin Center

• Monitor Optimizely Opal credit billing and tracking.
• Receive Optimizely Opal credit usage notifications.
• Turn off Optimizely Opal and included AI features.

Optimizely Data Platform (ODP)

• Generate a summary of a customer's event history.
• Create Opal-suggested real-time audiences.
• Use the system tools to suggest new real-time audiences, return lists of existing real-time audience IDs, retrieve the full configuration and metadata for a specific real-time audience, and create a real-time audience based on a natural-language description. 
• Get answers about an Optimizely Data Platform (ODP) real-time audience, its purpose, how it overlaps with other audiences to achieve your stated goal, and other general troubleshooting queries using the Real-Time Audience Inspection agent. 

ODP + Optimizely Content Recommendations

• Enable generative AI topic enrichment for customer records.

Personalization

• Chat with Optimizely Opal.
• Summarize descriptions for variations.
• Generate copy suggestions for variations in the Visual Editor.
• Modify and update existing website elements, create new ones, and generate and apply enhancement suggestions using the AI variation development agent.

Product Information Management (PIM)

• Chat with Optimizely Opal.
• Use tools to retrieve general statistics from the Dashboard.

Web Experimentation

• Chat with Optimizely Opal.
• Summarize descriptions for variations.
• Generate copy suggestions for variations in the Visual Editor.
• Summarize experiment results.
• Get test ideas.
• Modify and update existing website elements, create new ones, and generate and apply enhancement suggestions using the AI variation development agent.
• Review your experiment configuration and receive recommend changes to maximize your odds of reaching statistical significance using the Experiment Review Agent.
• Create a report on how your Web Experimentation program is performing using top experiment and win rate data with the Experimentation Program Overview agent.

Included generative AI features

These features do not incur Opal credit charges.

Commerce Connect

• Generate text for a product property.

Content Marketing Platform

• Bring your own AI (BYOAI) to deploy your own LLM models or AI engines to generate content.
• Generate AI images from a task.
• Ask AI to write marketing plans and suggest meta-descriptions, keywords, and so on. (For only customers who are not on Opti ID.)

Collaboration

• Bring your own AI (BYOAI) to deploy your own LLM models or AI engines to generate content.

Product Information Management (PIM)

• Generate product descriptions.
• Automatically translate product details.

Included machine learning features

These features do not incur Opal credit charges.

Content Recommendations

• Uses Natural Language Processing (NLP) to match the content that shares the greatest similarity of an individual user's profile in real time.
• Identify content gaps and saturation points using NLP with the Insights dashboard.
• Generate real-time interest profiles based on content consumption.

Digital Asset Management (DAM)

• Automatically suggests tags for uploaded images based on machine-learning algorithms.
• Generate cropped variations of images in the library using an automatic smart focal point.

Feature Experimentation

• Uses Stats Engine algorithms to reduce errors and get faster experiment results.
• Uses Stats Accelerator machine-learning algorithms to manipulate traffic distribution and minimize time to statistical significance.
• Uses a multi-arm bandit (MAB) intelligent algorithm to identify top-performing variations and funnel more visitors to the best-performing variation to drive higher conversions.

Optimizely Data Platform

• Prevent churn and win back customers using ODP's customer win-back model, which shows the relationship between days since engagement and the likelihood of remaining your customer.
• Use the Predicted Time Until Next Order report to evaluate customer data from the last 180 days to predict a customer's likelihood to order in the next 42 days. This report uses the Order Likelihood and Days Until Next Order modeled attributes.

Optimizely Graph

• Enable semantic search to return similar vocabulary results.

Personalization

• Use Stats Engine algorithms to reduce errors and get faster experiment results.
• Use Stats Accelerator machine-learning algorithms to manipulate traffic distribution and minimize time to statistical significance.
• Use a multi-arm bandit (MAB) intelligent algorithm to identify top-performing variations and funnel more visitors to the best-performing variation to drive higher conversions.
• Create a predicted intent audience condition using adaptive audiences that capture a percentage of your visitors most interested in a specific topic.

Product Recommendations

• Uses Optimizely's algorithms to examine visitor behavior and recommend products.

Web Experimentation

• Use Stats Engine algorithms to reduce errors and get faster experiment results.
• Use Stats Accelerator machine-learning algorithms to manipulate traffic distribution and minimize time to statistical significance.
• Use a multi-arm bandit (MAB) intelligent algorithm to identify top-performing variations and funnel more visitors to the best-performing variation to drive higher conversions.
• Create a predicted intent audience condition using adaptive audiences that capture a percentage of your visitors most interested in a specific topic.
• Use contextual bandits to deliver personalized variations to each user by dynamically reallocating traffic based on the primary metric and user attributes.